Small and start up operations suffer from the problem of “economies of scale,” making it hard for them to compete with larger firms. This is especially true in the area of IT infrastructure. Small practices need, but generally cannot afford, a completely robust 24/7 monitored, redundant infrastructure. As a result, they are vulnerable to IT failures that could shut down their business.
What are economies of scale? As you begin producing more units of a product or service, the costs of the input needed to create that product or service drop. It is why big firms offer each unit at a lower rate. Small firms face particular problems with this issue when it comes to technology. Consider a small firm that needs its technology to be available 24/7. Ideally, the firm needs to have an in-house IT person available during all of those hours. That means three full time employees with salary and benefits. If the practice has very few patients, those labor costs would be unaffordable, and the employee would spend a lot of time with nothing to do. If something happens without onsite support, you lose patients and could fail. However, if the patient base grew to the 1000s, the full-time, in-house labor cost per client or unit would drop to a manageable and sustainable level.
Is there away around this, aside for just crossing your fingers and hope nothing breaks before you have enough capital to invest in a more robust design? Yes. It is called the cloud. The cloud offers small businesses the opportunity to basically outsource their IT infrastructure. By moving their IT needs to a fully monitored offsite location, sharing overhead and hardware costs with thousands of other users, they are able to benefit from the economies of scale that would have been impossible before the advent of the cloud.
The use of managed service providers is also an excellent way to maintain 24/7 support and take advantage of outside expertise to build a technology infrastructure that will support your business into the future. As with the cloud, you use as much of the MSPs support as you need without having to spend the money for FT in-house support you don’t necessarily need.
http://www.heromanaged.com/wp-content/uploads/2018/10/thumb-how-economies-of-scale-make-it-hard-for-small-practices-to-compete.jpg273612Daniel Di Fulviohttp://msphero.wpengine.com/wp-content/uploads/2017/04/heromanaged-logo.pngDaniel Di Fulvio2018-10-02 21:32:282018-10-02 21:32:28How economies of scale make it hard for small practices to compete
Everyone with something to market, whether it is a business, service or product wants to stand out and get the public’s attention. We want to be the website that people visit for whatever it is that we are selling. Social media can be a great way to get our product or business out there to the public, but it’s not always easy. The social media landscape can be exciting but it can also be scary and a bit frustrating. So how do we navigate this landscape and get the results that we so desperately want?
Having an active presence on multiple social media platforms, such as Facebook, Twitter or LinkedIn can give you that edge your business needs so badly. But handling one social media platform can be daunting enough but multiple can be downright overwhelming. You need a way to automate the process and streamline your efforts. Lucky for you, there are quite a few sites/apps out there that can do this automation for you. From well known names like Buffer and Hootsuite to more obscure ones such as TweetDeck and Dlvr.it.
Here are a few of our picks to make your social media marketing less stressful:
HOOTSUITE – It doesn’t matter if you are an agency handling hundreds of social media accounts or a single person handling only a few, Hootsuite makes it simple. Adding accounts is easy, as is scheduling posts to go out. You can even add more than one account manager to help handle the workload. There is even a training program to teach you the ins and outs of social media marketing as well as how to use Hootsuite effectively. One of the best at what it does, and for the price it’s hard to beat.
BUFFER – Utilizing all the best social media platforms, Buffer allows you to manage and schedule posts, but it also allows you to customize posts to each different social media platform it’s going out to. This is good for tailoring posts individually for say Facebook and Twitter, rather than the two being the same. It also looks more professional that way. It also shares your content at the best possible times for the platform, getting your content out to as many people as possible. Plus, Buffer tracks your posts so that you can see what posts and what time of day are getting the most traffic.
HUBSPOT – Hubspot allows you to not only post and review, but it offers you closed-loop reporting data. This means that you are able to see down the funnel of engagement and find out what posts and channels are driving actual leads that translate into sales.
DLVR.IT – Dlvr.it is pretty simple to use. You tell it where the source of your content is and where you want it to put that content. From here, it will automatically send it out every time the content is updated. Dlvr.it supports Facebook (business and personal), Google+ (business), LinkedIn (business and personal), Twitter, App.net and Delicious. It also tracks who’s clicking on your content.
TWEETDECK – TweetDeck is one that has been around for a while. It’s priced well, (free is always good) and is a great way to be part of Twitter. The app is laid out with multiple columns, allowing you to follow several conversations at once. Plus, scheduling posts is simple and easy. Keeping up with Twitter can be difficult since it moves so fast and there is so much to see. TweetDeck makes that easier.
KNOWEM – Have you ever decided to start a marketing campaign across multiple platforms, only to find out that the profile you wanted on that platform was taken? It’s always a great idea to secure your social media profiles right away and not wait until you decide to launch a campaign. KnowEm lets you check for the use of your brand. By checking over 500 popular social media sites, it searches for product, personal name and username for you. You want to maximize your brand, right? Securing your social media identity is a great way to do so.
HUMAN BEINGS – Keeping up with trends and staying relevant on social media can be hard to do. This is especially true if you are trying to do it all yourself, along with all the other duties you assign yourself. Only using a service or app to schedule posts for you aren’t going to get you the relevance or market share you want. The best thing you can do for that is to implement a social media manager. Having a person dedicated to watching social media and staying up with trends will go a long way to keeping your brand out front and relevant. This person can be much more fluid and engaging than anything else, since their entire job is social media.
Social media can be frustrating and tough to keep up with the repetitive tasks. Automating the process can help a great deal, and there’s no substitution for a great social media manager to stay on top of trends and responding to feedback.
http://www.heromanaged.com/wp-content/uploads/2018/01/socmed-sites-768x265.jpg265768Daniel Di Fulviohttp://msphero.wpengine.com/wp-content/uploads/2017/04/heromanaged-logo.pngDaniel Di Fulvio2018-01-05 08:50:082018-01-03 21:14:497 Tools Businesses Can Use to Automate Their Social Media Presence Today
We’ve all heard the words “net neutrality” bouncing around for the past few months. Many of us have no idea what this term means, even though we benefit from them every day. Here is what you need to know about this important topic.
When you go on the internet you are first brought to your home page of your chosen search engine. For some people this home page is Bing, for others, Yahoo, for still others it is Google. From this starting point you can go anywhere. If you are looking for a particular site, all you must do is type the address in and away you go. If you are looking for certain information, but don’t know exactly where to find it, all you must do is type in what you want to know more about and your search engine will bring you all results about that topic. Your internet service provider can’t decide which results to give you, so you end up being able to see all results available on the web. With the ending of net neutrality, this internet as we know it may come to an end.
What is Net Neutrality?
The phrase “net neutrality” basically means that all websites on the internet are treated the same by your internet service provider. They can’t discriminate against sites based on popularity, type, or any other factor. Meaning if you have CenturyLink as a provider, they are not allowed to block any sites from you or allowed to slow down services to certain sites. All websites get the same treatment across the board, regardless of their content or popularity.
For example, my internet service provider loads YouTube at the same speed that it loads Netflix. It doesn’t discriminate against the site in any way.
How does this affect me?
This is important because if internet service providers can change the way their service is provided to different sites this could mean your monthly billing would be set up similarly to a cable TV package. Certain packages could charge more for certain sites based on popularity (i.e. Facebook, Instagram, Snap Chat, YouTube).
Another possibility is packages could be set up based on type of website. For example, one Internet service company in Portugal has packages for social media (Facebook, Instagram, LinkedIn, messenger, Tumblr, Pinterest, Snap Chat, and Twitter), for video (YouTube, Netflix), for music (Pandora, Sound Cloud) for email and cloud services (Gmail, google drive, yahoo, Hotmail, drop box), and for messaging (skype, kik, video messaging, and other internet based texting services). Each of these packages costs €4.99 or about $5.91.
This means that if I, an average internet user, wanted to access all the websites that I typically do every month I would have to pay for each of these packages because I use websites from all of them on a regular basis.
Why is This Only Now Becoming an Issue?
The Federal Communications Commission are the ones responsible for pushing the vote, which is set for December 14th of this year. Thus, the media is covering more and more of the story closer to the vote. It is very possible that the media would never have covered the story if it weren’t for the huge public outcry over the issue. A group of 28 senators headed by Senator Maggie Hanssen has written the FCC a letter asking for them to delay the vote until they can properly examine the document and gain a full understanding of the vote.
The short answer is internet service providers such as Comcast, Verizon, and CenturyLink stand to gain the most because under the new rules they would be permitted to charge their customers more for different internet packages.
What Other Countries Don’t Have Net Neutrality?
Many countries lack net neutrality. One example is Portugal. Their model could be like what would happen here in the U.S., with different packages and extra data costing more. If you want social media, it would cost a fee. If you want video streaming, that would cost another fee. This could happen with every type of application or website and end up costing quite a bit if you use multiple types of sites. Other countries without net neutrality include China, Turkey, Russia, Saudi Arabia, Pakistan, Uzbekistan, Iran, Syria, Kazakhstan, Sudan, Egypt, Venezuela, Ukraine, Ethiopia, Myanmar, Thailand, and Vietnam. The degree of restriction varies from country to country. Some places, like China, have government blocks on many popular websites such as YouTube, Gmail, Instagram, Pinterest, and more. China also has a very extensive government presence on what websites are not blocked to monitor public opinion current events. There are also many more countries that have partial net neutrality, or very minor regulations on their internet, Such as India.
The internet is hands-down humanity’s best invention. What makes it great is that all content and information is treated equally. It is the only source in the world that allows you to access any information from anywhere at any time. The ending of net neutrality would end the open internet as we know it. To mar the best invention humanity has ever created with more regulation and pay-for-services would be a great detriment to society.
http://www.heromanaged.com/wp-content/uploads/2018/01/web15-siteimages-act-netneutrality-2400x960_0.jpg9602400Daniel Di Fulviohttp://msphero.wpengine.com/wp-content/uploads/2017/04/heromanaged-logo.pngDaniel Di Fulvio2018-01-03 21:04:292018-01-03 21:04:29Net Neutrality in Everyday Life