’Tis the season for businesses to reevaluate their strategies and make resolutions. Some changes may loom large, while others are much more granular. But all adjustments should be based on what leaders would like their small- or medium-sized business (SMB) to achieve next year.
If you want to reach new heights, have better productivity, or nurture a healthier bottom line, here’s a list of strategic business resolutions that can help you succeed.
Create realistic targets
It’s easy to get caught up in your company's lofty objectives, but the new year is the perfect time to set more realistic goals. By planning for achievable outcomes, you are less likely to become discouraged. On the other hand, if your targets and deadlines are too difficult, you may become overwhelmed and give up altogether.
While it's important that your goals are realistic, you should also make sure that they are challenging enough. If your targets are too easy, you may become complacent and not push yourself hard enough. To stay motivated while surmounting a difficult challenge, break goals into smaller steps so it’s easier to track your progress and reach milestones.
Explore the merits of outsourcing
If done properly, outsourcing can free up some time for your staff while giving additional responsibilities to experts who are skilled at what they do. Implementing this resolution can result in consistently high-quality work, which becomes a competitive advantage for your enterprise over time. For instance, you can look into partnering with a managed IT services provider that can monitor your IT systems 24/7/365 to ensure all of its components are operating at peak performance and providing maximum value.
Update marketing strategies
Updating your marketing strategies can help drive a higher return on investment. If you want to stay ahead of the competition, your new marketing strategy must reflect changes in consumer behavior due to the pandemic.
One of the most critical things you should focus on is strengthening your online marketing strategy. This includes investing in search engine optimization (SEO), social media marketing, and email marketing. By optimizing your website for search engines and using effective social media strategies, you can reach a larger audience of potential customers.
Another important thing to keep in mind is that today’s consumers are more likely to do their research before making a purchase. They want to be sure they are getting the best deal and that they are buying from a reputable source. As such, it’s paramount that you have an informative and easy-to-navigate website, consistent branding across all channels, and top-notch customer service.
Improve customer service
By providing excellent customer service, you can build a strong base of clients who will be more likely to market your product or service to their friends and family. In addition, satisfied customers tend to repeat business with you in the future.
Great customer service will also help you establish a strong online presence. Social media sites like Facebook and Twitter allow people to easily rate or give feedback to businesses. If customers leave a positive review for your company, it can encourage others to pick your business over your competitors. On the other hand, a bad review can turn potential customers away.
Prioritize work-life balance
Striking a healthy work-life balance can be a challenge because work-related tasks often take up a lot of employees’ time and energy, leaving them too tired or unmotivated to do personal tasks. However, if achieving work-life balance becomes one of your business resolutions for 2022, it can make all the difference.
Work-life balance is critical for having a happier, healthier workforce that is more engaged and productive at work. It also helps reduce stress levels, improve mental health, reduce employee turnover rates, improve recruitment efforts, and lower sick day rates. It's one way to attract top talent as well by showing that your company cares about your staff’s overall well-being.
With business strategies, consumer behavior, and employee priorities changing, 2022 is shaping up to be a year unlike any other. Should you need a hand in leveraging technology to thrive in this fast-changing landscape, call us at 855-511-HERO.