Running a small- or medium-sized business (SMB) is no small feat. With a limited number of people doing a myriad of tasks, daily operations can get pretty hectic. And with too many things on their plate, SMB owners may not have the time or energy to take a step back and think of ways to improve how they do business.
However, it’s important to regularly and critically evaluate the different elements of your organization to ensure that every task is done efficiently, securely, and cost-effectively. Start making improvements to your workflows and looking into these oft overlooked or mismanaged business aspects:
While diversity and creativity are critical to a team’s success, process efficiency is vital to increasing productivity. Standardizing processes for different tasks, wherein teams use similar tools for communication, documentation, and file storage prevents organizational silos, makes it easier to find information and reduces waste of resources.
Essentially, standardization streamlines processes to cut waste. Some business owners tend to forget that, to run a company systematically, there must first be a system in place. Standardization also helps remove complexities in your workflows. Look out for tasks that you can do away with or make more efficient, and leverage technology to tighten up your processes. Make it your goal to simplify critical tasks so that they are repeatable, teachable, and manageable.
Accounting and finance
Often, small businesses direct their efforts in customer-facing processes and their back end operations become less of a priority. Don’t fall into this trap. Pay particular attention to your accounting and finance department and how your money flows. Even the smallest of errors can create big obstacles; for instance, making a mistake with tax preparation can result in costly consequences that can jeopardize your business.
Needless to say, it’s crucial that you take the guesswork out of your finances, prevent disorganization, and eliminate human error when it comes to your hard earned money. Hire trustworthy people who know how to handle your cash flow, investments, reserves, and other finance-related processes.
Marketing is not only for big businesses. If anything, the more unknown a business is, the more they should focus on their marketing strategy. But sometimes, SMBs mismanage marketing their business by failing to invest in the right marketing and analytics tools, targeting the wrong market, or simply not doing enough to promote their business.
Limited budgets often hold SMBs back from carrying out an effective marketing campaign, but the truth is that marketing doesn’t have to burn a hole in your pocket. Once you get to understand your niche and start creating marketing campaigns that cater to your target audience, you can heighten brand awareness, generate leads, drive referrals, and keep repeat customers. It’s wise to explore social media marketing possibilities as well, since these usually have analytics capabilities that help you monitor the performance of your marketing efforts.
Mismanaged IT can hold back your SMB from achieving its full potential. Slow internet speeds, unsecured connections, outdated software, and a poor backup strategy are just a few of the things that you need to address if you want to ensure smooth operations. But because most SMBs have tight resources, technology management would often be at the bottom of the budget list.
The good news is that a managed IT services provider (MSP) like HERO Managed Services LLC can help monitor, update, optimize, and secure your IT infrastructure for a flat and affordable monthly cost. With a reliable technology partner, you can have access to a wide range of security solutions and a pool of IT experts that will push your operations to perform at its peak so you can provide maximum value.
Never experience technology failure again with HERO IT Managed Services. Let us handle your IT so you can drive productivity up and focus on growing your business. Get a FREE consultation with our experts today.