4 Steps to prepare your business for the post-pandemic era

October 20th, 2020
4 Steps to prepare your business for the post-pandemic era


The ongoing pandemic continues to impact every sector of the economy, and business leaders have been desperately trying to adapt to the new reality. With the disruption expected to run well into 2021, companies need to prepare for the worst that may be yet to come.

Fortunately, there is a silver lining. Digital technologies have enabled remote work and helped many industry sectors adjust. For some businesses, keeping afloat until things get back to normal remains the top priority. But it’s also a good opportunity to think about the longer term, including how best to prepare your organization for success once the pandemic is over.

Here are the four key steps you need to take to ensure long-term resilience and success:

1. Evaluate the impact on your business

It might seem premature to start assessing the impact of the pandemic on your business, since the situation is still rapidly evolving. However, it’s essential to regularly assess how COVID-19 is affecting your business before you can find opportunities for improvement.

Customer demand is one of the most commonly impacted areas. For example, social distancing and shelter-in-place measures caused a spike in the demand for courier and similar services. However, many other sectors have suffered enormous losses. You also need to assess other areas of your business, such as your supply chain and the working conditions of your employees.

2. Plan for the long term and prepare for different scenarios

By getting a snapshot of the current situation, you’ll be better positioned to prioritize the things that demand immediate attention, as well as identify new opportunities. For example, car manufacturers started producing artificial breathing apparatuses to assist in the fight against COVID-19. Furthermore, sectors hit hard by the pandemic, like hospitality and tourism, will do well to prepare for a surge in demand when things finally do get back to normal.

Some things are temporary, but for many businesses, the so-called new normal will stay with them for a number of reasons. For example, remote work will still be driving down costs and bolstering productivity long after the pandemic. The same goes for the rise of digital services and online commerce.

3. Invest in digital transformation

Digital technologies provide businesses with many new opportunities to grow and adapt to unforeseen changes. Online shopping increased, but once people start coming back to stores, shops must seamlessly integrate their virtual and brick-and-mortar stores. To illustrate, their inventory must be updated in real time so customers may know if the item they want is in stock, wherever it is they may be shopping at.

4. Nurture your employees

These are incredibly stressful times for all of us, and people are feeling increasingly detached from their work and social lives. It’s not easy to maintain company culture in remote work environments, and the lack of face-to-face interaction makes employees feel disconnected.

It’s more important than ever to nurture your company culture and take every possible step to support the mental and physical well-being of your employees. Look for ways to keep people together, such as virtual social gatherings and regular check-ins.

HERO Managed Services helps companies set up and implement IT solutions in preparation for the post-pandemic era. Schedule a free consultation today to learn more.

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